Rebranding EOS to Vaulta: the evolution of finance in web3

After the hype surrounding cryptocurrencies subsided and the market entered a "crypto winter," characterized by a sharp decline in digital asset prices, users began to notice the flaws in these hyped projects, leading to a decline in their popularity. To survive the now-established competition in the crypto market, these projects had to change their strategies.

What is Vaulta?

Vaulta is a decentralized banking network serving as a platform for creating next-generation financial Web3 services. Initially, the project was called EOS and was introduced to the public in July 2017. The project was also known as EOS.IO.

In July 2018, EOS was among the top five leading crypto projects by market capitalization, which at that time exceeded $7.5 billion. In 2019, the well-known agency Weiss Ratings even gave EOS cryptocurrency the highest "A" rating, and the project was considered the "main Ethereum killer" and the "foundation of the new internet" (Web 3.0).

However, the project's fortunes declined as the Ethereum ecosystem solidified its role as the leading project in the decentralized finance (DeFi) segment. At the same time, new strong players, such as BNB Smart Chain, Tron, and Solana, emerged, pushing EOS aside.

As of April 2025, before the rebranding, EOS ranked only 67th in the overall cryptocurrency rankings, behind joke meme tokens like Bonk (BONK) and Fartcoin (FARTCOIN). The project's market capitalization was only $1.04 billion, nearly seven and a half times less than in 2018.

Since its launch, EOS faced criticism from the community due to governance issues and disagreements between developers and the company behind the project, Block.one. Along with other factors, this created a negative image that the team sought to shed by renaming EOS to Vaulta. The new name comes from the English word "Vault," symbolizing security, reliability, and trust.

Another reason for the update was the outdated technology base. After the rebranding in May 2025, the focus shifted to developing a banking Web3 solution. The project team optimized the EOS tech stack to align with the new banking operating system concept and issued a new token to replace the old one.

Ultimately, the revamped Vaulta represents a technological and conceptual transformation of EOS, which the developers believe will "breathe new life into the project."

The new Vaulta concept also reflects adaptation to emerging market trends, such as increased regulation due to new legislation like Markets in Crypto-Assets (MiCA), GENIUS, and the STABLE Act. During the DeFi boom of 2020–2021, when the focus was on creating purely decentralized DeFi applications, the Vaulta team believes the most significant potential lies in the synergy between blockchain projects and traditional finance (TradFi).

Vaulta token

In May 2025, as part of the major rebranding and strategic shift, the former EOS team launched a new Vaulta token with the ticker A (the same rating Weiss Ratings had assigned to the EOS token). The name was chosen deliberately: an "A" rating is the highest evaluation for traditional banks.

Like EOS, token A was issued on its blockchain, now also named Vaulta. The total supply of A tokens remains the same as that of the former EOS — 2.1 billion. As of June 2025, 1.56 billion A tokens are circulating on the market, just under 75% of the total and maximum supply.

All EOS tokens will be converted to A tokens at a 1:1 ratio. By June 2025, the migration process was complete, meaning the old EOS token would soon be removed from asset lists and no longer be used within the Vaulta ecosystem.

According to CoinMarketCap, for the same period, the price of token A is $0.63, about 18% lower than its listing price. The decline may have been influenced by investor uncertainty about Vaulta and the correction in Bitcoin starting in late May. By market capitalization, which currently stands at $993 million, token A ranks 73rd among digital assets — a position it held before the rebranding.

Conclusion

It is still difficult to assess how much Vaulta will transform after the rebranding and how this will affect its future potential. However, according to the project's official roadmap, the developers have big plans for Vaulta.

In Q2 2025, the project team plans to establish the Vaulta Advisory Council, comprising experts from the traditional banking sector.

In Q3, Vaulta will launch banking services for Web3, including asset management, digital payments, investments, and insurance solutions.

Finally, in Q4, the integration with banking solutions oriented toward the Bitcoin ecosystem and expansion of Vaulta's partner network is planned. In 2026, a pilot platform for tokenizing real-world assets (RWA) is expected to be released, and in 2027, regulated stablecoins compliant with new regulations.