Overview of a new meme token from the Middle East

Most of meme tokens hold no real value and go largely unnoticed. However, a few manage to create considerable buzz. One such example is the meme token Mubarak.

What is Mubarak?

Mubarak (MUBARAK) is a new meme token launched on the BNB Smart Chain in March 2025. Like many tokens in the BNB ecosystem, it was created using the popular Four.meme platform. One billion MUBARAK tokens were minted, and they are now fully in circulation.

The creators of Mubarak also released a proprietary NFT collection, with images generated using artificial intelligence (AI).

Almost immediately after launch, MUBARAK caused a stir: within less than a week of being listed on exchanges, its price surged more than 600x, from $0.0003 to $0.20.

If you trace the price from its initial listing in BNB Smart Chain's decentralized exchanges, the increase was tens of thousands of percent. For example, one investor who spent just $232 on MUBARAK saw their holdings soar to $1.1 million within a few days.

These success stories often spark FOMO* among investors, prompting impulsive purchases, which can fuel the token's price even more.

*FOMO (Fear of Missing Out): the fear of missing out on potential gains drives investors to buy assets that have already seen significant price increases.

Pros and cons of the MUBARAK meme token

A key feature of MUBARAK is its strong link to Middle Eastern culture, which contributed to the token's popularity. The word "mubarak" in Arabic means "blessed", giving the token a cultural resonance not seen in other meme tokens like Brett (Based), Popcat (SOL), or Turbo (TURBO).

Social media posts associated with the token amplified the viral effect. Its unique name alone attracted significant attention, and combined with other factors, it helped accelerate MUBARAK's price surge.

Another growth driver was the news that in March 2025, the well-known MGX fund from Abu Dhabi invested $2 billion in Binance, the company behind the leading crypto exchange. Later, in May, the same fund invested $2 billion in a new stablecoin, USD1, launched by World Liberty Finance.

Changpeng Zhao, the former CEO and founder of Binance, supported the token. Although he only bought MUBARAK worth 1 BNB (~$600), this move helped boost investor trust and heightened the FOMO effect.

At the same time, digital assets that rise this quickly can just as swiftly collapse when interest fades. Since MUBARAK is a new entrant to the crypto market, its long-term value is highly uncertain.

Additionally, MUBARAK currently lacks clear use cases, and the team has no known development plans. The token's website is generic and provides minimal information.

As of May 2025, after reaching its all-time high (ATH) of $0.21 in March, MUBARAK's price has fallen nearly 4x to $0.052. This drop is attributed to early investors taking profits and a broader crypto market correction, driven by:

• a downturn in the U.S. stock market,
• aggressive trade policies by U.S. president Donald Trump,
• outflows from crypto ETFs.

Low liquidity and a relatively small market cap also affect the token. As of May 2025, MUBARAK's market cap is just $52 million, placing it 531st among digital assets by size.

However, it's worth noting that in the first few days after listing, MUBARAK's market cap reached $200 million — a strong initial showing, especially for a meme token.