Overview of the Moca Network platform
Blockchain ecosystems are fragmented, and for users operating across various decentralized networks, it can be difficult to consolidate all their data without specialized tools. One such tool is the Moca Network solution.
What is Moca Network?
Moca Network positions itself as a blockchain-agnostic digital identity infrastructure. The Moca Network platform enables users to create a unified personal account for digital assets, featuring a reputation system that spans multiple blockchain ecosystems.
Moca Network is one of the flagship projects of Animoca Brands — a Hong Kong-based company specializing in the development of AI- and blockchain-powered games and applications. Animoca Brands is also a well-known venture capital fund in the crypto industry, investing in Web3 gaming startups. The company is behind several notable crypto projects, such as:
- The Sandbox metaverse
- The viral 2017 blockchain game CryptoKitties
- The hyper-casual gaming platform Gamee
The Moca Network project, launched in April 2024, already boasts a developed ecosystem comprising several services and applications. According to the official website, Moca Network includes over 540 ecosystem projects and has more than a billion users.
What problem does Moca Network solve?
One of the main issues affecting both Web2 and Web3 industries is the fragmentation of digital identity. Simply put, users must create separate accounts for each service — social networks, online games, e-commerce platforms, and more. The same applies to decentralized applications in the Web3 space.
As a result, any progress or data stored in one account cannot be transferred to another — making interactions with online platforms significantly more cumbersome.
This issue affects not only users but also companies promoting their products and services. Due to this fragmentation, advertisers struggle to accurately identify user needs, ultimately resulting in ineffective marketing. Moca Network aims to solve these problems by offering a service that stores all user information in a unified account.
In terms of Web3 identification, Moca Network utilizes cross-chain protocols, such as LayerZero and Wormhole, to collect user activity data from various blockchain networks.
Moca Network ecosystem
One of the main products developed by Moca Network is the AIR Kit — a toolkit for digital identity that allows both traditional and crypto projects to create universal user accounts.
Another well-known product of Moca Network is Mocaverse — a decentralized ecosystem that bridges the virtual and physical worlds using blockchain technology. Unlike many blockchain-based virtual universes that focus on a specific area, Mocaverse spans multiple sectors, including gaming, sports, music, and intellectual property (IP).
The third product in the Moca Network ecosystem is the decentralized identity system Moca ID. Moca ID provides users with access to all applications within the Moca Network.
The Moca Network ecosystem also includes:
- The decentralized autonomous organization Mocana, also known as Moca DAO, which enables community-based governance of the ecosystem;
- An airdrop program for active ecosystem participants (early users, NFT holders, testnet participants, and liquidity providers) called MocaDROP;
- The MocaList accelerator for Web3 projects also helps startups list their tokens on exchanges.
Moca Network token
In April 2024, alongside the launch of the Moca Network, the project team released its token, MOCA, on the Ethereum blockchain in the ERC-20 format. Later, the Moca Network team also added support for the Layer-2 (L2) Base network.
The MOCA token is based on the LayerZero v2 cross-chain protocol and serves as the primary utility and governance token in the decentralized Moca Network ecosystem. MOCA performs three primary functions:
- Payment: MOCA is used to pay for digital goods and services, including Moca ID digital identity and transaction fees;
- Governance: Members of the decentralized autonomous organization Moca DAO and MOCA token holders can vote on the ecosystem's development;
- Cultural: MOCA tokens provide access to exclusive features of Moca Network applications and loyalty programs.
The Moca Network team initially issued 8,888,888,888 MOCA, which is also the token's maximum supply. Of this amount, 2.67 billion MOCA are in circulation, accounting for about 30% of the total supply.
Since its listing on exchanges in July 2024, the MOCA token's value has decreased by 9% &mdash ;from $0.11 to $0.08 as of May 2025. Its all-time high (ATH) was reached in December 2024, when the token price hit $0.49, driven by a surge in the general crypto market.
