TRON blockchain in the fight for content creators’ rights
According to Statista, in 2024, the global entertainment content market was valued at $1.2 trillion. Demand continues to grow: according to Market Research Intellect, by 2030, the global content market, including digital, will reach $1.9 trillion with an average annual growth rate of ~17%, and the entertainment NFT segment will reach $12 billion, according to PwC estimates.
However, the key problem of the industry is the unfair distribution of income and monopolization: large labels and centralized platforms take the lion's share of profits from artists, bloggers, and other content creators, despite the growth of streaming and social media revenues. According to Music Canada, in 2023, artists still received only 12% of the industry's total revenue.
Blockchain technology and ecosystems like TRON can solve these issues by making monetization and content ownership rights fairer for creators.
TRON — the leading blockchain for digital content
Launched in 2017, the TRON blockchain platform positions itself as "infrastructure for a decentralized internet," but the project's creators have focused primarily on the entertainment industry. TRON is the leading blockchain in this segment.
According to CoinMarketCap, as of August 2025, the project's market capitalization stands at $32.8 billion, placing TRON among the top ten cryptocurrencies.
TRON is also one of the leaders in transactional activity. According to Token Terminal, TRON has 2.3 million daily active users, ranking it in the top four blockchains by this metric, and the total number of TRON wallets exceeds 325 million.
The TRON ecosystem provides infrastructure for decentralized content distribution instead of relying on intermediaries. This allows creators to sell their content directly to consumers and offer special services such as NFT distribution.
According to CryptoSlam, the TRON blockchain ranks second only to Ethereum in NFT sales volume, exceeding $1.8 billion. TRON also accounts for over 50% of music NFT sales.
TRON — a revolution in music, video, and streaming
According to MIDiA Research, in 2023, an artist received on average $0.003 per stream on Spotify. Labels and platforms took up to 70% of the artists' revenue. TRON has become a platform enabling the creation of decentralized alternatives to such services.
For example, the Audius platform, built on the TRON blockchain, allows content creators to receive up to 90% of revenue. Users can directly support their favorites using the platform's native AUDIO tokens. At present, Audius has over 10 million active users and around 300,000 artists.
Another noteworthy alternative to Spotify and other centralized services is the Tron Music application, which enables artists to release their tracks as NFTs using smart contracts. With every future sale of their NFTs, creators receive royalties, the amount of which they set themselves.
According to Gartner, by 2027, 15% of independent artists will be using blockchain platforms to distribute their content. DappRadar forecasts TRON's share of the music NFT market will grow to 35% by 2026.
The situation with video content is no better: according to DataReportal, in 2024, the largest platforms such as YouTube, Twitch, and TikTok controlled up to 87% of video content traffic.
Beginner bloggers have almost no monetization options. Another pressing problem with centralized services is channel bans, which lead to loss of revenue and force bloggers to move to alternative platforms.
Within the TRON network, the alternative streaming platform DLive allows streamers to receive up to 90% of the income from their content. Streamers can sell subscriptions and receive donations from viewers in the platform's native LIVE tokens. As of the end of 2024, DLive had 3 million monthly active users and 35,000 active streamers.
According to MarketsandMarkets, by 2027, the decentralized streaming content market will reach $3.2 billion. Experts predict that the number of streamers on decentralized platforms will grow more than fivefold by that time, reaching 10%.
Integration with BitTorrent — a new era in digital distribution
In 2018, the TRON team acquired BitTorrent, combining P2P distribution with blockchain technology and creating a new mechanism for decentralized content distribution.
Following integration with TRON, native BTT tokens were launched on the BitTorrent platform, which users receive for seeding files. BitTorrent remains one of the most popular P2P file-sharing services in the world, with over 150 million active users per month.
A similar solution within the TRON ecosystem is the SeedPeer platform, which combines torrent distribution and NFTs. Each movie or series on SeedPeer is released as a limited collection, and network participants are rewarded for buffering video.
The BitTorrent platform also features a separate BitTorrent Live application, enabling real-time video streaming via the P2P network. BitTorrent Live users receive BTT tokens as rewards for participating in signal distribution during broadcasts.